The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
The agency bagged 5 Gold, 3 Silver and 1 Bronze metals across categories
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
Conceptualized by Kochi-based Maitri Advertising Works, these films have showcased some of the meaningful social interventions the newspaper has initiated since its inception