Early festivities for brands as Asia Cup 2022 brings back epic India v Pakistan clash
The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV
The battle of the Asian giants is back after a hiatus of 4 years with one eye on the upcoming T20 World Cup, but not without ushering in a whirlwind of opportunities and excitement for advertisers and fans. In its last T20 edition in 2016, the Asia Cup amassed a staggering 300 Mn+ reach on TV as per BARC. This year, with its placement just before the T20 World Cup 2022 in Australia, the tournament is a highly anticipated event for millions of Indian fans. Asian nations over the years have emerged as the powerhouse of T20 cricket worldwide. The ICC T20 Ratings reveal that the world’s No.1 T20 Team, T20 Batsman & T20 Bowler are from Asia, showcasing the intensity Asia Cup 2022 brings to one and all.
The highlight of this year’s tournament is also cricket’s biggest and fiercest clash between team India and Pakistan. For the first time in the history of a major cricket tournament, India could potentially face arch-rivals Pakistan thrice – twice in the group stages and the finals, if both teams make it. The last time India faced Pakistan was during the 2021 T20 World Cup the latter got the better of the Team India. So it’s not surprising that the Asia Cup battle is a highly anticipated one for Indian fans as the Men In Blue seek revenge for their first-ever loss in a World Cup against Pakistan.
The refreshed format of the Asia Cup makes the tournament longer with more India matches and possibly more clashes between India and Pakistan. With 13 matches spread over 16 days and India playing 6 of those if they make the finals,
Add to that the power of regionalization too with the broadcaster Star Sports, ensuring that the tournament is broadcasted across seven channels, including four regional channels – thus presenting a golden opportunity for regional brands as well as those that are seeking a regional focus.
The Asia Cup 2022 begins 27th August live and exclusive, only on the Star Sports Network. The tournament promises to be a blockbuster having delivered a cumulative reach of 300 million on TV in it’s last T20 edition in 2016.
*Disclaimer: Subject to confirmation from Asian Cricket Council.
