After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Experts say GECs and movies may walk away with major chunk of the ad monies
Ad rates too typically go up 40-50% during elections, say industry experts
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory
An exclusive event for CMOs & media agency heads was held in Mumbai
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Towering attribution of TV in IPL associations, plethora of customizable solutions and unmatched scale are among the key reasons for brands associating with IPL on TV
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
At Pitch CMO Summit, industry experts share their views on why is the ‘Festive Cricket World Cup on Television’ an unmissable opportunity for advertisers
Experts say even though ad rates are higher and would stretch the brands’ budget, with the WC happening in India this year, it will pull more viewers
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
The revised rates will apply to all existing and prospective clients
As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots
From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place
Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners
With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands
We bring you a roundup of the news that made headlines this past week
The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'
CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?
TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow down of funding for new-age advertisers
The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
TV advertising market to grow at 6.3% CAGR to reach Rs 43,410Cr by 2026 and OTT video market to expand at 14.1% CAGR to reach Rs 21,032Cr in 2026
Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing
Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources
January 2022 saw a flat growth as compared to January 2021, but February has already picked up pace, and the industry expects this trend to continue
The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising
2021 also recorded 22% growth in ad volumes over 2020 and 18% over 2019
While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now
As per the data, overall ad volumes on TV dropped by 2% during Nov 2021 compared to Nov 2020
Market experts say though the broadcasters have been doing TV+digital ad deals, they are yet to realise the full potential of their digital inventory