Experts to discuss brands taking the digital leap on e4m’s eTechmanch virtual series

Today at the e4m webinar, panellists will deliberate on the topic – 'Is digital marketing the best bet for marketers for now?'

e4m by exchange4media Staff
Published: May 2, 2020 9:55 AM  | 1 min read
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With the coronavirus pandemic and the resultant lockdown has given an unexpected fillip to the digital medium. It’s also an opportune time for marketers and brands to leverage this incidental advantage. A digital revolution is in the offing, with eyeballs moving from traditional to digital. To delve more into this topic, e4m has launched its eTechmanch virtual series.

On Monday, May 4, 2020, a panel of experts will deliberate on the topic – “Is digital marketing the best bet for marketers for now?”

The panellists include Jahid Ahmed Vice President and Head – Digital, Content and Social Media Marketing - HDFC Bank; Gaurav Tyagi - Practice Head- Digital Marketing, IndiGo; Anushree Ghosh - Head Of Digital - Strategy and Media, ITC Limited; and Shruti Khanna - Deputy Manager – Digital & Retail Marketing, Ford India. The panel will be moderated by Ruhail Amin – Senior Editor, exchange4media.

Is it the right time for brands to take a digital leap? Will digital get a bigger pie in the marketing mix going forth? How will traditional platforms adjust to this spike in digital consumption? What are the best practices for digital in these times? Find insights into these queries at the eTechmanch virtual series on Monday.

To catch the webinar, register with ZOOM or follow our Facebook page for the simulcast.

Published On: May 2, 2020 9:55 AM