digital-advertising
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Marketers need to ride the wave of transition by adapting to emerging technologies like artificial intelligence, virtual reality and augmented reality
Payal Gwalani Jul 31, 2024 3:16 PM
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Kanchan Srivastava Apr 10, 2024 8:44 AM
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Shantanu David Mar 15, 2024 8:51 AM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Shantanu David Feb 19, 2024 9:05 AM
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
Sohini Ganguly Feb 13, 2024 1:39 PM
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
Chehneet Kaur Feb 13, 2024 8:55 AM
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Kanchan Srivastava Feb 12, 2024 11:12 AM
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Aditi Gupta Feb 10, 2024 8:32 AM
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Sohini Ganguly Feb 9, 2024 8:58 AM
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Dr Annurag Batra Feb 8, 2024 4:17 PM
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Shantanu David Jan 24, 2024 8:45 AM
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Kanchan Srivastava Jan 22, 2024 9:04 AM
Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies
Anil K Pandit Jan 22, 2024 8:53 AM
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
Shantanu David Jan 4, 2024 8:15 AM
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Kanchan Srivastava Dec 29, 2023 8:34 AM
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Shantanu David Dec 11, 2023 8:20 AM
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Sohini Ganguly Nov 3, 2023 9:03 AM
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players
Kanchan Srivastava Nov 2, 2023 8:35 AM
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Nilanjana Basu Oct 26, 2023 8:38 AM
Jagran New Media’s Bharat Gupta and Meta’s Arun Srinivas appointed Co-Chairs
e4m Staff Oct 25, 2023 4:47 PM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem
Kanchan Srivastava Oct 3, 2023 8:30 AM
At the exchange4media Real Time Programmatic Summit, industry experts and brand custodians shared their thoughts on the future of digital advertising & digital transformation through data
exchange4media Staff Aug 28, 2023 3:54 PM
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
exchange4media Staff Aug 4, 2023 8:33 AM
From AI adoption to cookie deprecation to charges of unfair practices, Dan Taylor, VP of Google’s Ad Business, spoke to e4m on a host of issues during his recent India visit
Kanchan Srivastava Jul 31, 2023 8:33 AM
Rohit Verma, Infomo’s Global Chief of Strategy & New Initiatives, on the main strengths of the ad tech company, its AI and ML offerings and more
NATIVE CONTENT Jul 10, 2023 4:59 PM
On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape
exchange4media Staff May 3, 2023 9:01 AM
At unveiling of the Dentsu-e4m Digital Advertising Report 2023, Gulbahar Taurani spoke about Web 3.0 and how it is changing the point of view of brands
exchange4media Staff Feb 6, 2023 11:17 AM
At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts sat down for a panel discussion on India digital stack for technology and creativity in the new digital economy’
exchange4media Staff Feb 3, 2023 6:10 PM
As per the report, digital ad spends are expected to reach 40% share this year
exchange4media Staff Feb 2, 2023 3:42 PM
Industry leaders to discuss opportunities and future of digital domain under the theme ‘Creating Value In The Web3 Digital Economy’
exchange4media Staff Feb 2, 2023 8:49 AM
The event will have a stellar line-up of insightful sessions by industry leaders on the theme ‘Creating Value In The Web3 Digital Economy’
exchange4media Staff Feb 1, 2023 7:45 AM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
Industry observers note that large advertisers have started investing in other platforms, and tech biggies like Google and Meta are feeling the pinch
Kanchan Srivastava Dec 20, 2022 8:51 AM
As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026
exchange4media Staff Dec 16, 2022 11:58 AM
Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
Kanchan Srivastava Dec 7, 2022 8:44 AM
Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach
Kartik Sharma Nov 2, 2022 8:58 AM
With faster data speed, OTT and short video consumption will see a jump; traditional advertising will further shift towards digital, assert experts
Kanchan Srivastava Aug 30, 2022 8:28 AM
With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year
Javed Farooqui Aug 25, 2022 8:20 AM
