FCB's Worldwide CEO Carter Murray to speak at the e4m Conclave
He will be among a galaxy of speakers at the 17th edition of exchange4media’s flagship event.
The 17th edition of exchange4media’s flagship property, the exchange4media Conclave, is slated to take place on October 27 in Mumbai. Carter Murray, Worldwide CEO at FCB, will be one of the keynote speakers in this year’s edition.
The umbrella theme for the conclave this year is ‘Leveraging Open Innovation To Engage Consumers.’
As technology reaches consumers ahead of corporates and initiatives such as Digital India push forward, innovations must transform the consumers’ daily lives. The world is becoming more complex and the customer is growing more impatient. To stay relevant is a daunting task but not unimaginable if a company knows how to be nimble and innovative. However, as the world has evolved so has the definition and role of innovation.
Open Innovation, that was once a concept for corporates to understand and take action, is on the rise to become a key tool to stay relevant. It reiterates that marketers must become inclusive in all aspects. They must collaborate and learn from people from different skillsets, strengths and specialities and create solutions that have a far reaching impact.
The exchange4media Group organises its ?agship event exchange4media conclave every year as an attempt to bring industry stakeholders like corporates, media service brands and media owners on the same platform to discuss the changing global communication industry, with the magnifying lens on India.
Over the years, the event has been graced by the likes of Nick Emery, Global CEO, Mindshare, Mainardo de Nardis, CEO, OMD Worldwide, Sir Martin Sorrell, CEO of WPP, Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.
