The exchange4media Group on Thursday hosted the Indian Content Marketing Awards (ICMA) 2022 to provide recognition to outstanding content marketing campaigns and content makers who are doing path-breaking work in the domain.
The two key awards went to Mindshare, which was honoured with the platinum award for ‘Agency of the Year’, and Hindustan Unilever Limited (HUL), which won the ‘Brand of the Year’ title.
A closer look at the metal tally shows Mindshare won 13 gold, Perfetti Van Melle India bagged 4 gold, and Interactive Avenues (a Reprise Network Company) took home 3 gold. SoCheers, Kinnect and Future Generali India Insurance Company walked away with 2 gold metals each for their impactful marketing campaigns. Among the other gold winners were Cleartrip, Sony Pictures Entertainment India, Team Pumpkin, Hansa Cequity, Adfactors PR, Duroflex, Yuvaa, The Man Company, Zero Gravity Communications, Wholsum Foods, Mahindra Rise, Astral Foundation, Moglix, and Pippip Media.
The awards night concluded with the most coveted honours. In the Excellence Awards category, Shashi Yadav (RJ Shashi) of Radio Mirchi was honoured with the ‘Best Digital Content Creator’ award, while the ‘Young Professional of the Year’ award was given to Niharika Tapuriah of Wow Skin Science. Eashani Chandekar of Mindshare was the 1st runner-up under the ‘Young Professional of the Year’ category, while there was a tie for the 2nd runner-up and the title was bagged by two young professionals- Kevin Lee of Yuvaa and Mimiksha Roy of SoCheers.
The other recipients of the Excellence Awards were Pollen (Zoo Media), Supari Studios and Mindshare.
The much-awaited awards night celebrated talent, creative minds and exceptional content that stood out for their beautifully crafted brand stories. A total of 42 gold metals, 51 silver and 36 bronze metals were given away to brands and agencies shining in the content marketing domain.
Here is the complete list of winners: