Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Rahul Rajan named CBO – Retail of fashion brands, Agnes Raja George appointed AVP and Business Head of Wrangler & Central Planning and Jitender Singh appointed AVP & Business Head of Lee
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee management or Sinha himself
Going forward the business will be driven by the creative renaissance of the news segment, Network18 Group Editor Rahul Joshi has said in an internal mail
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources