The five-page PVC for Lufthansa with the Times of India allowed users could trigger multiple video stories with a single QR code
Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
The campaign has been done by Mindshare
The media agency won 7 gold, 6 silver and 4 bronze metals across categories
e4m ChillOut: The Global CEO of Mindshare engaged in a fun chat on the sidelines of the e4m Conclave
exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year
The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come
RJ Shashi of Radio Mirchi adjudged Best Digital Content Creator in the Excellence Awards category
The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday
The 6th edition of the e4m Media ACE Awards felicitated agencies that transformed the Indian media landscape while exhibiting great leadership
Prasad was previously with Kantar
Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
Mathur will be based out of Gurgaon and report to Amin Lakhani, Chief Executive Officer – Mindshare South Asia
The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3
The most recent wins the agency saw in the region were Openbrain Pvt Ltd and SPS Steel Rolling Mills Ltd
Menon will be based out of Gurgaon and will report to COO Amin Lakhani
We speak to Parthasarathy Mandayam (Maps), CEO, Mindshare South Asia, in part four of our interview series with the big winners of IDMA 2021
Prior to joining Mindshare, Bhuptani worked as Head of strategic Planning at Leo Burnette Orchard
Thadani is expected to join Dentsu India at a senior group level position, claim reliable sources
Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency
Other eminent wins include Times Network, Future Generali, Viacom18 Media, Teamwork Communications Group & Abott Heathcare Pvt. Ltd
Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic
This partnership saw TTT, Cornetto and the Mindshare Content+ team coming together to create the new season
Starring Yashaswini Dayama and Prit Kamani, the film will allow viewers to decide the course of the story and goes live on the platform on 12th February
While Pepsico, Perfetti Van Melle & ZEEL took home the gold, Avni Kanakia from Mindshare India won in the Young Gun category on the 5th edition of ICMA
The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more
Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally
Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference
Kotwani is believed to be taking up a new assignment in the next few months
Guest Column: Niraj Ruparel, National Head - Mobile, Mindshare, shares his predictions for Voice Technology in India