The five-page PVC for Lufthansa with the Times of India allowed users could trigger multiple video stories with a single QR code

e4m Staff Aug 12, 2024 1:01 PM

Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX

e4m Staff Jun 10, 2024 4:52 PM

Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business

e4m Staff May 21, 2024 12:44 PM

Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'

e4m Staff Mar 19, 2024 12:57 PM

The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media

Naziya Alvi Rahman Dec 22, 2023 8:34 AM

Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday

e4m Staff Dec 6, 2023 4:05 PM

The campaign has been done by Mindshare

e4m Staff Nov 9, 2023 1:13 PM

The media agency won 7 gold, 6 silver and 4 bronze metals across categories

exchange4media Staff Aug 11, 2023 11:35 PM

e4m ChillOut: The Global CEO of Mindshare engaged in a fun chat on the sidelines of the e4m Conclave

exchange4media Staff Jul 29, 2023 8:38 AM

exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year

exchange4media Staff May 18, 2023 12:02 PM

The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories

exchange4media Staff May 17, 2023 9:49 PM

Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come

Gopa Menon Dec 26, 2022 9:02 AM

RJ Shashi of Radio Mirchi adjudged Best Digital Content Creator in the Excellence Awards category

exchange4media Staff Dec 8, 2022 9:50 PM

The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday

exchange4media Staff Nov 23, 2022 11:13 AM

The 6th edition of the e4m Media ACE Awards felicitated agencies that transformed the Indian media landscape while exhibiting great leadership

exchange4media Staff Oct 7, 2022 12:26 PM

Prasad was previously with Kantar

exchange4media Staff Sep 19, 2022 12:19 PM

Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies

exchange4media Staff Jul 27, 2022 9:17 AM

Mathur will be based out of Gurgaon and report to Amin Lakhani, Chief Executive Officer – Mindshare South Asia

exchange4media Staff Apr 6, 2022 1:04 PM

The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3

exchange4media Staff Apr 1, 2022 6:55 PM

The most recent wins the agency saw in the region were Openbrain Pvt Ltd and SPS Steel Rolling Mills Ltd

exchange4media Staff Oct 25, 2021 12:24 PM

Menon will be based out of Gurgaon and will report to COO Amin Lakhani

exchange4media Staff Sep 28, 2021 12:21 PM

We speak to Parthasarathy Mandayam (Maps), CEO, Mindshare South Asia, in part four of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 9, 2021 8:21 AM

Prior to joining Mindshare, Bhuptani worked as Head of strategic Planning at Leo Burnette Orchard

Naziya Alvi Rahman Aug 3, 2021 11:13 AM

Thadani is expected to join Dentsu India at a senior group level position, claim reliable sources

Naziya Alvi Rahman Jul 30, 2021 8:22 AM

Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency

Naziya Alvi Rahman Jul 19, 2021 8:59 AM

Other eminent wins include Times Network, Future Generali, Viacom18 Media, Teamwork Communications Group & Abott Heathcare Pvt. Ltd

exchange4media Staff Jun 29, 2021 3:16 PM

Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic

Naziya Alvi Rahman Jun 21, 2021 8:25 AM

This partnership saw TTT, Cornetto and the Mindshare Content+ team coming together to create the new season                                                              

exchange4media Staff Mar 16, 2021 11:56 AM

Starring Yashaswini Dayama and Prit Kamani, the film will allow viewers to decide the course of the story and goes live on the platform on 12th February

exchange4media Staff Feb 10, 2021 4:38 PM

While Pepsico, Perfetti Van Melle & ZEEL took home the gold, Avni Kanakia from Mindshare India won in the Young Gun category on the 5th edition of ICMA

exchange4media Staff Oct 29, 2020 7:59 PM

The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more

exchange4media Staff Sep 3, 2020 8:57 AM

Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally

exchange4media Staff Jun 1, 2020 8:14 AM

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

Guest Column: Niraj Ruparel, National Head - Mobile, Mindshare, shares his predictions for Voice Technology in India

Niraj Ruparel Jan 6, 2020 9:02 AM