#JumpForHealth campaign by Aditya Birla Health Insurance gets 2 million jumps
The company had promised to donate one prosthetic leg to a person in need for every 10,000 jumps received and were able to donate 200 prosthetic legs
#JumpForHealth, a month-long initiative launched by Aditya Birla Health Insurance Co. Ltd. (ABHICL) encouraged people to jump and share videos of them jumping on social media platforms. The initiative not only encouraged people to live a healthy lifestyle but also counted every jump of individuals with a thought ‘your feet in the air can help someone walk on their feet.’ For every 10,000 jumps received, the company decided to donate one prosthetic leg to a person in need.
The initiative saw participation from across a wide spectrum of people like toddlers, school children, fitness enthusiasts, wedding guests to 2000 women jumping on the beach.
The initiative witnessed two million jumps submission from people across the globe, making a contribution of 200 prosthetic legs. At a recent event, Mayank Bathwal, CEO of ABHICL handed over the cheque to Trustees of Sadhu Vaswani Mission, Sunder Lalwani and Anoop Motiani.
Kimberly Shah, certified personal trainer and group fitness instructor, performed high knee jumps for the audience and asked them to join in.
Watch a snippet of the 2 Million jumps below:
