Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively