Puneet Kumar Malik moves on from Aditya Birla Lifestyle Brands
Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business
aditya-birla
Linen Club releases heart-warming campaign for Onam
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Ashok Suvarna appointed CEO of Aditya Birla Money Limited
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
Jaimit Doshi, Aditya Birla Sun Life Insurance Marketing Officer, moves on
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
Best ads of the week: Crocs steps it up with Orry, Aditya Birla celebrates 'Kaarigari'
Ads we loved in Week 4 of August
Aditya Birla Group tells a tale of love set in gold for Indriya's 'Kaarigari Stories'
The film spotlights the brand's latest collection which celebrates Indian craftsmanship
Aditya Birla Capital’s ‘Ab Kahani Badlegi’ campaign clinches gold at e4m IDMA 2024
The brand won the gold metal under the ‘Best Digital OOH Campaign’ category
Aditya Birla Capital partners with IOA Paris Olympics
Will be the official sponsor of Team India at the Paris Olympics 2024
Aditya Birla Group gets nostalgic with animation for Environment Day campaign
The #JoJodeWohiSamajhdaar campaign talks of the need to ‘reuse, reduce, recycle and restore’
Platinum Outdoor executes anamorphic, CGI campaign for Aditya Birla Health Insurance
The campaign covered 21 markets over three weeks
Aditya Birla Finance collaborates with Platinum Outdoor for CGI & anamorphic OOH campaign
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
Leo Burnett India is lead creative and strategic AOR for Birla Opus
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio
Vikrant Massey's persona resonates with diverse audiences: Mayank Bathwal, ABHICL
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
‘AdEx for Activ One’s campaign is equally distributed among TV, OOH & Digital’
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
Aditya Birla Finance teams up with KL Rahul
Dentsu Creative India has conceived the new campaign
Unilever’s Sandeep Kohli to be CEO of Aditya Birla’s Novel Jewels
Sources indicate that Sandeep Kohli will assume the new role in April 2024
SC backs Delhi HC ruling in Zee-Aditya Birla dispute, refers case to arbitration
The dispute rose from the default of Aditya Birla Finance's Rs 150 crore loan to Essel Group's Siti Networks where Zee stood as guarantor
KL Rahul counts his blessings and bouncers of life in ABFL ad
Through the ad film, KL Rahul highlights the pivotal role played by various loan solutions offered by ABFL that support individuals by helping them fulfil their aspirations
Aditya Birla Group in fray for IPL 2024 title sponsorship rights: Reports
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
Aditya Birla Group bags 'Mobile Marketer of the Year' title at The Maddies 2023
The brand won two Gold, 3 Silver and 2 Bronze for campaigns 'Woman in the Mirror' and 'Jump for Health'
The Maddies 2023: Mindshare India & Aditya Birla Group bag the big titles
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
Aditya Birla Finance calls out to aspiring entrepreneurs in campaign for Udyog Plus
The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’ is by Dentsu Creative India
Aditya Birla Group to launch its paints business under brand name Birla Opus
The market launch of Birla Opus is scheduled for Q4FY24
Applause Entertainment completes six years
In the pipeline are untold tales of iconic figures like Mahatma Gandhi, complexities of Rajiv Gandhi’s assassination and a gripping documentary on Indira’s Emergency
‘Structured & collaborative framework is the key to successful digital transformation’
At e4m TechManch, Pankaj Rai, Group Chief Data and Analytics Officer, Aditya Birla Group, delivered a leader session on the topic ‘Ensuring brand’s success through digital transformation’
Rishikar Krishna elevated to VP - Corporate Marketing at Aditya Birla Group
Prior to the elevation, Krishna was AVP - Corporate Marketing and Brand at the company
Aditya Birla Sun Life MF & Dentsu Creative showcase the Power of 3
This innovative campaign aims to promote the multi-asset allocation fund
Sneha Kanukolanu named Head of Marketing at Aditya Birla Fashion and Retail
Sneha was Brand Manager with Fossil Group till January
Aditya Birla Capital appoints Dentsu Creative India as lead brand communications agency
The account will be serviced from the agency's Mumbai office
Aditya Birla Sun Life Mutual Fund honours partners who support us in investment
The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem
Ammar Millwala joins Aditya Birla Capital as Head - Integrated Media
He was earlier Partner at Mindshare
We’ve come back to TV after a break: Mayank Bathwal, Aditya Birla Health Insurance
Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey
Aditya Birla Health Insurance pushes for 10,000 steps a day in new campaign
Dentsu Creative India has conceptualised the campaign
Aditya Birla Health Insurance asks KyaPeecheChhodaHai
The campaign talks of the importance of positive health behaviour
The focus now is on building mental & physical availability: Ajay Dang
The President & Head - Marketing, Ultratech - Aditya Birla Group, spoke on the power of TV in sports at the e4m TV First conference
Businesses now need to respond to customers’ willingness to come online: Mayank Bathwal
At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively
Loveleen Sahrawat, Aditya Birla Capital's Head of Brand & Digital Business, moves on
Sahrawat was with the company for over 9 years
Aditya Birla Capital promotes Darshana Shah as Head - Marketing and CX
Shah was earlier the executive vice president - digital, marketing and customer experience at the company
Ajay Kakar retires from Aditya Birla Capital
October 31 was Kakar’s last day as the Chief Marketing Officer of the company
Aditya Birla Group’s TMRW partners with 8 Digital-First Lifestyle Brands
The partnerships are meant to draw Rs 1,500 crore-plus annual revenue run-rate over the next 12 months
Aditya Birla Health Insurance launches #FitnessKaUltimateInfluencer Campaign
The brand has on-boarded Ali Fazal as an influencer to communicate the benefits of ABHI’s Activ Fit
Aditya Birla Sun Life Mutual Fund comes up with investor education campaign
The campaign talks about the importance of creating a portfolio with a combination of funds
Wellness brand Vahdam India appoints Sneha Beriwal as Chief Marketing Officer
Beriwal has over 17 years of experience and prior to this she was with Aditya Birla Group for 5 years
Deepika Padukone stars in Navyasa by Liva TVC
Conceptualized in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionize the way sarees are perceived
Sulakshna Mukherjee joins McDonald’s as GM & Head – Corp Comm
Mukherjee’s previous stint was with Aditya Birla Capital Ltd. as AVP & Head – Corporate Communications
Aditya Birla Capital CEO Ajay Srinivasan steps down, Vishakha Mulye to take over
Mulye, the new CEO, presently serves as an Executive Director of ICICI Bank
‘True PR magic happens when you have a partnership between client and agency’
Ajay Kakar, CMO, Aditya Birla Capital, shared interesting insights during his keynote address on the sidelines of IPRCCCA
Deepika Padukone is the face of fashion retail brand navyasa
navyasa by Liva currently offers 17 collections in 5 different varieties of nature-based Liva fabrics
Digital way of running business will be the key: A Balasubramanian
At the launch of the e4m-dentsu Advertising Report 2022, A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited, talked about ‘Being Future Ready’
Taproot Dentsu curates campaign for men’s ethnic wear brand Tasva
The campaign ‘Sada Mast Raho' for the brand by Tarun Tahiliani & Aditya Birla Group challenges the social code of conduct prescribed for the groom at the wedding