Patanjali Atta Noodles back in soup after bugs being found; trends on social media

The newly launched brand is courting controversy after complaint about bugs being found in some packets.

e4m by exchange4media Staff
Published: Dec 9, 2015 8:08 AM  | 2 min read
Patanjali Atta Noodles back in soup after bugs being found; trends on social media
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Patanjali Atta Noodles, which was launched by Baba Ramdev in the first week of November, has landed in serious trouble after complaint about bugs being found in some packets in Haryana got public.

Though Patanjali has rubbished such claims, however, social media was abuzz with this story since it was first reported.         

It must be mentioned that Patanjali Atta Noodles was in trouble few weeks back too after the Food Safety and Regulatory Authority of India (FSSAI) said that the noodles have not obtained the mandatory product approvals from the body.

Social Media’s Reaction to Patanjali Controversy: 

Baba Ramdev launched Patanjali noodles at a time when the ban on Maggi was lifted after a gap of 5 months. At a press conference recently, the yoga guru expressed hopes of getting Maggi’s market share and competing with it on the grounds of health.

Published On: Dec 9, 2015 8:08 AM 
Tags marketing