P&G Health and Hygiene Care's ad & sales promotion expenses up 26% in March quarter
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore
Procter & Gamble Hygiene and Health Care Ltd (PGHH) has reported a dip in profit after tax (PAT) by 6.6% to Rs 154 crore at the end of the March quarter. The company attributed this decline to an additional tax liability of Rs 36 crore.
It also reported a 32% dip in profit with ₹228 crore posted in the December quarter.
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore.
Ad and promotional expenses surged, impacting the bottom line in this quarter. PGHH spent Rs 134 crore on ad and sales promotion, up 26% from Rs 126.7 crore in the previous quarter.
LV Vaidyanathan, Managing Director, Procter & Gamble Hygiene and Health Care Ltd, said: “We delivered strong top-line growth despite a challenging operating environment, driven by superior products that are delighting and serving consumers’ evolving needs. We remain committed to our integrated growth strategy of a focused product portfolio of daily use categories where performance drives brand choice, superiority — across product performance, packaging, brand communication, retail execution and consumer and customer value — productivity, constructive disruption, and an agile and accountable organisation. We are confident that these strategies will help us navigate the mid-term and deliver balanced growth and value creation.”
