Plea for 'missing' groom to return turns out to be ad for sherwani shop
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
The Telegraph readers were stunned to see an ad for a "missing" groom Majnu from his hapless "family members." The ad that came out in December 2022 appeared next to the classifieds section of the newspaper amid calls for tenders. On closer inspection, readers were tickled to find that the missing person's ad was in fact a clever print ad for a Kolkata-based sherwani shop.
This Ad in today’s @ttindia. pic.twitter.com/yVR3sPZC0s
— Ahmer Khan (@ahmermkhan) January 14, 2023
The message addresses the runaway groom "Majnu" who supposedly bolted after two of his demands were not met. One, he wanted to be married to "Laila" the bride of his choice. And two, his wedding sherwani had to be purchased from SULTAN - The King of Sherwani. The family members added that while both demands will be met, they will go to the newly opened branch in New Market since it has parking facilities.
This is the second time that the brand experimented with the spoof newspaper ad format. With a single ad, the brand not only brought itself nationwide publicity but also announced the opening of its new branch and its car parking facility. As expected the ad went viral with many sharing it on Twitter and Reddit.
