print-ads
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
e4m Staff Jul 11, 2024 3:35 PM
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
e4m Staff Jun 11, 2024 5:17 PM
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
e4m Staff Mar 14, 2024 11:23 AM
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Tanzila Shaikh Jan 10, 2024 1:23 PM
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
Tanzila Shaikh Oct 26, 2023 9:18 AM
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
e4m Staff Oct 17, 2023 5:18 PM
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
exchange4media Staff Mar 5, 2023 6:00 PM
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
exchange4media Staff Jan 16, 2023 12:40 PM
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
exchange4media Staff Dec 14, 2022 8:32 AM
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
exchange4media Staff Jun 15, 2022 10:44 AM
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
exchange4media Staff Feb 21, 2022 8:59 AM
The dating app has scaled up its #LetsTalkConsent campaign
exchange4media Staff Sep 29, 2021 1:23 PM
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
exchange4media Staff Jun 9, 2021 8:43 AM
As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1
exchange4media Staff Mar 19, 2021 12:29 PM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
These mega issues help in furthering the trust of advertisers in print media
exchange4media Staff Dec 23, 2020 12:25 PM
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
exchange4media Staff Dec 22, 2020 9:26 AM
The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads
exchange4media Staff Jul 28, 2020 4:50 PM
The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020
exchange4media Staff Jul 21, 2020 7:33 AM
