In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
The dating app has scaled up its #LetsTalkConsent campaign
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
These mega issues help in furthering the trust of advertisers in print media
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads
The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020