Ranveer Singh vibes to Yashraj Mukhate's beats in new Tic Tac campaign
#VibeHai campaign will be leveraged across social & digital platforms
Ferrero India, a part of the Ferrero Group, has launched its latest campaign for Tic Tac called #VibeHai. It stars Ranveer Singh vibing to Yashraj Mukhate's beats.
"Yashraj Mukhate's infectious jingle, "Vibe Hai… Tic Tac Wali Life Hai," mesmerises you into pure, unadulterated fun. The original soundtrack transforms into a catchy & foot-tapping tune, perfectly matching the throbbing energy of Ranveer's dance moves. The music video creates a riveting experience that goes beyond the ordinary, encouraging everyone to indulge in Tic Tac's Playful Spirit. The brand will also be going vernacular with this song to appeal to the local lingo with support from Yashraj Mukhate, who is composing regional renditions for the first time," said the brand.
View this post on Instagram
Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, states: "Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer's infectious energy and Yashraj's refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.
#VibeHai is a digital campaign that will be leveraged across social & digital platforms.
