Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
The digital film features a peppy rap song sung by SlowCheeta
#VibeHai campaign will be leveraged across social & digital platforms
The brand has also collaborated with Spotify for the campaign
The campaign is a musical collaboration
The campaign will leverage mass media with a strong presence across regional and national channels pan India
The new campaign seeks to position the brand as an enjoyable mouth freshener that can refresh the mood