Consumer products giant Reckitt is set to move its account out of dentsu. Sources have confirmed the development to exchange4media.
e4m reached out to dentsu for a confirmation on the same but is yet to receive a response. The brand has already shortlisted Wavemaker of GroupM and Initiative of IPG. A final decision on the same is expected this week.
The FMCG multinational has marquee brands like Dettol, Mortein, Strepsils, Harpic, etc., in its portfolio and has operations spanning more than 60 countries.
