Reckitt’s Robin Fabric Whitener makes a comeback
The campaign has been executed by tgthr
reckitt
Triptii Dimri reveals a 'better way to wax' in new Veet ad
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Philanthropy & social responsibility are paramount to a company's success: Ravi Bhatnagar
Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference
Kalyan Undinty to head ecomm at Mindshare
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
Kanika Kalra appointed Regional MD, Health & Nutrition at Reckitt - South Asia
Kanika Kalra was most recently associated with McKinsey & Company as Partner
e4m-Samsung Ads CTV roundtable to be held in Gurugram today
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
Reckitt’s Dilen Gandhi appointed MD at Tasty Bite
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Reckitt’s Dilen Gandhi moves on
Gandhi was Regional Marketing Director, Health & Nutrition, South Asia with the company for over two years
Ex-Reckitt Benckiser CEO Rakesh Kapoor forms Rs 830-cr fund
12 Flags India Consumer Fund will work with consumer-focused businesses to ensure early growth
Reckitt welcomes Wavemaker as 'newest partner in India'
The media agency will lead the mandate for Reckitt’s brands across health, hygiene and nutrition portfolios
Reckitt shifts media account to Wavemaker India
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Reckitt to move out of dentsu
As per sources, the brand has shortlisted Wavemaker and Initiative
Delhi HC tells HUL to scrub Domex ad clean of Harpic references
A single-judge bench reiterated its previous stand, stating that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
Geetika Chadha joins Reckitt as Content Strategist
Prior to this role, Chadha was with Mindshare as Partner
Mortein launches Mortein Smart+ with innovation at cinema hall
Mortein initiated an experiment to imitate a mosquito attack on the screen in the PVR theatre with an added audio effect that was heard as buzzing
TV ad volume increased by over 23% in 2022: TAM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
Healthy rivalry or outright disparagement? When brands tread the thin line
Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war
Saurabh Khattar elevated to Country Manager at Integrated Ad Science
He was previously the India lead, Strategic Partnerships at the organisation
Gunjan Khetan joins Perfetti Van Melle India as CMO
Previously, Khetan was with Reckitt where he last served as VP (marketing)
Gunjan Khetan steps down as Reckitt VP-Marketing
Khetan moves on after spending over 12 years with Reckitt
Comparative advertising: Can’t permit defaming competitor's goods: Delhi HC
The court was hearing an appeal by Reckitt Benckiser challenging an order against its plea for restraining HUL’s TV commercial for Domex
SPAG partners Reckitt to spearhead transformative communications
The campaign aims to elevate Reckitt’s commitment to improving hygiene and sustainability in the ASEAN region
Reckitt India’s media mandate goes to dentsu X
dentsu X has been handing offline media mandate for Reckitt India since 2020
Asian Paints, PolicyBazaar.com new entrants in top 10 brands list: BARC week 2
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
TV ad volumes witnessed 21% growth in 2021 compared to 2020: TAM AdEx
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
News genre sees 12% growth in ad spends in 2021 over 2020
As per TAM AdEx data, Reckitt Benckiser emerged as the top advertiser in the news genre during the last 10 months of 2021
Reckitt remains biggest advertiser on TV in week 52: BARC
HUL ranked second on the list, as per the weekly data
ADGLOBAL360 renews a multi-year eCommerce mandate with Reckitt Benckiser India
The mandate cements the five-year-old ongoing relationship between the companies that witnessed positive business results year-on-year
A brand’s journey today needs to move beyond the transactional relationship: Kapil Pillai
Pillai, Reckitt’s Regional Marketing Director - Hygiene for South Asia, shared how the brand is finding constancy in variability
Horlicks leads brand list in week 42: BARC
HUL continued to dominate the advertiser’s list
TV saw 2,550 advertisers in Sep 2021: TAM AdEx
Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories
Inspiring to see kids use creativity & technology to make India swasth: Amitabh Bachchan
Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’
Reckitt pledges to impact 47m lives in India through Dettol Banega Swasth India campaign
The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program
Don't let pain come in the way of dreams, says Moov in new TVCs
The two films for each of the brand's variants have been conceptualised by McCann Worldgroup and produced by Little Lamb Films
Durex wants to 'end bedroom distancing' in TVC for brand new offering
The 360-degree campaign has been conceptualised by Havas Creative
UN Women, Reckitt partner to create economic opportunities for women in health sector
With this partnership, Reckitt will engage with 2 billion people through its programmes, partnerships, and campaigns
Dettol emerges as the biggest brand in week 31: BARC
Marico, Ponds India and Lakme Lever entered the top ten list this week
Domex calls out Harpic in new commercial
Actors Divyanka Tripathi and Revathy headline the Reckitt versus HUL ads in Hindi and Tamil respectively
Coca-Cola India enters top ten advertisers list: BARC week 28
The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV
TV ad volume rebounds in Jan-June '21 with a 43% surge YoY: TAM AdEx
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
BharatPe appoints Parth Joshi as CMO
Previously, Joshi was the Head of Marketing– Global Expansion Markets, Reckitt, Singapore
Reckitt Benckiser brings Health & Hygiene departments under Gaurav Jain
Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia
Durex launches year 2 of 'The Birds and Bees Talk'
The programme directed towards the northeastern Indian youth aims to promote the core principles of inclusion, awareness, consent, awareness and protection
Dettol's Covid warrior campaign: Perceptive or purpose washing?
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
HUL races past Reckitt to emerge as biggest advertiser of Week 22: BARC
The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side
Covid Protectors replace Dettol’s iconic logo on 4 million packs
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes
Reckitt India dominates brands list in Week 21: BARC
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
Amazon Online India & SmithKline enter top ten advertisers list: BARC week 20
As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week
Reckitt topples HUL again to dominate top ten advertisers list: BARC week 19
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
HUL replaces Reckitt to become top advertiser in Week 18: BARC
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list