Tide has partnered with Shah Rukh Khan for the brand latest campaign.
The superstar has joined Tide India, as a brand ambassador to endorse Tide as the ‘asli/real SRK – Stain Removal King’.
Speaking on the partnership, King Khan said, “This collaboration with Tide is not just about endorsing a brand; it's about a shared commitment to perfection, and the relentless pursuit of excellence. I am glad to have joined in this first-of-its-kind partnership and recommend Tide as the ‘asli/real SRK’. Tide’s New and Improved performance and its ability to remove stains will delight consumers on their laundry needs”.