Sociowash wins digital mandate of UAE-based detergent brand Tide Arabia
The account will be managed by Sociowash's Mumbai team
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Shah Rukh Khan recommends Tide, the real 'SRK'
SRK has joined Tide India as its brand ambassador
Tide & Sociowash put out campaign for Punjab Kings
The campaign spotlights Tide’s collaboration as Punjab Kings’ official laundry partner
Khachak khuchak chod do, says Tide’s latest film
The film features comedian Kiku Sharda
Kumar Shekhar elevated as Deputy Country Manager, Tide India
Kumar has over 16 years of experience in Operations, Servicing, Risk & Fraud Management
Atideb Sarkar is the new Chief Editor and Publisher of ABP Group
Arup Kumar Sarkar designated as Nestor
What’s the value of our time?, asks Tide in latest campaign
In this campaign, Tide is shining the spotlight on the story of many households, where everyday tasks take up most of the time, leaving little time for anything else
I am happy to have contributed to ABP's growth: Dipankar Das Purkayastha
The former CEO & MD of ABP opens up about his long association with the network, views about increasing digital footprint and plans to travel the world
Ayushmann Khurrana roped in as brand ambassador of Tide
A new ad starring the actor marks the new partnership