Tagglabs and boAt get AI to paint a vivid picture of India in the World Cup season

The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI

e4m by e4m Staff
Published: Oct 16, 2023 11:17 AM  | 1 min read
AI Boat Tagglabs World Cup campaign
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As the ICC Men's Cricket World Cup takes centre stage in India, Tagglabs and BOAT bring to life "India India," a music video that's a first of its kind. Made with AI, this video, composed and penned by Prashant Ingole and voiced by Vishal Dadlani, captures the heart and soul of Indian cricket. 

"The video isn't just a feast for the ears but also for the eyes. It paints a vivid picture of India through AI-generated visuals: bustling roads filled with the hum of daily life, passionate fans with painted faces cheering from stadium stands, families gathered around TVs, and individuals in quiet corners, hands folded in prayer, hoping for India's victory. These aren't just scenes; they are the heartbeat of a nation that lives and breathes cricket," said Tagglabs. 

Tagglabs founder Hariom Seth expressed, "At Tagglabs, we've always aimed to push boundaries. With 'India India,' we're not just presenting a song; we're showcasing the future of filmmaking and the incredible capabilities of AI in marketing and advertising. Our commitment to innovation remains unwavering as we continue to explore new frontiers in the world of media and entertainment." 

“India India” is musically backed by ADR Media Production.

Published On: Oct 16, 2023 11:17 AM