artificial-intelligence
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets
e4m Staff Jul 22, 2024 9:13 AM
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Shantanu David Jun 26, 2024 9:22 AM
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
e4m Staff Jun 10, 2024 7:14 PM
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
Shantanu David May 15, 2024 8:59 AM
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than replace them entirely
Shantanu David Feb 26, 2024 8:43 AM
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Sohini Ganguly Feb 9, 2024 8:58 AM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
Industry leaders from Tata Power, Lenovo, dentsu Gaming and Tatvic discuss the challenges and opportunities that lie ahead in AI adoption in India
Chehneet Kaur Feb 5, 2024 9:23 AM
Guest Column: Robert Godinho, MD of Media.Monks India, decodes the potential of AI and how it's setting the stage for business transformation
Robert Godinho Jan 17, 2024 8:44 AM
Guest Column: Prasad Shejale, CEO & Founder, LS Digital, writes about the need to take a dynamic strategy to transform the ‘team culture’ into one that adapts the new era of AI methodologies
Prasad Shejale Jan 8, 2024 7:57 AM
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Tanzila Shaikh Jan 5, 2024 9:16 AM
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Sohini Ganguly Dec 12, 2023 8:16 AM
The new design has been created using latest technologies like Artificial Intelligence
e4m Staff Oct 20, 2023 6:05 PM
The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI
e4m Staff Oct 16, 2023 11:17 AM
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Kanchan Srivastava Oct 9, 2023 8:50 AM
Industry observers say that since Bard is about conversations, it is essential for brands to blend messages into these dialogues
Shantanu David Oct 6, 2023 8:22 AM
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Shantanu David Sep 7, 2023 8:33 AM
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Nilanjana Basu Sep 4, 2023 8:46 AM
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
Shantanu David Aug 30, 2023 8:39 AM
At e4m TechManch 2023, IBM’s Sandip Patel talks about the ways in which technology can drive businesses
exchange4media Staff Aug 11, 2023 10:08 AM
Speaking at the first edition of e4m iDAC 2023 conference, the founder and CEO of DViO Digital deep dived into the topic of tech-driven marketing
exchange4media Staff Jul 22, 2023 8:54 AM
Google has also announced new features and capabilities for its AI experiment
exchange4media Staff Jul 13, 2023 1:47 PM
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Nilanjana Basu Jun 30, 2023 9:13 AM
Guest Column: Varghese M Thomas – Chief Communication Officer, Greaves Cotton Limited, writes about the transformative role of AI in communication, its benefits, challenges and considerations
Varghese M. Thomas Jun 14, 2023 6:48 PM
Seven working groups under INDIAai will present the report to Meity
exchange4media Staff May 23, 2023 1:12 PM
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth. Experts believe this investment will continue to grow
Nilanjana Basu May 12, 2023 8:53 AM
In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure a balance of possibilities and risks
Nilanjana Basu Apr 19, 2023 8:31 AM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon
Shantanu David Apr 3, 2023 8:55 AM
The Co-founder of ProfitWheel Bhargava discusses how AI and Generative AI have emerged as big game changers in the consumer experience and marketing segment
Kanchan Srivastava Mar 21, 2023 8:40 AM
Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M copywriters need to worry about the much talked-about ChatGPT
Kanchan Srivastava Feb 6, 2023 9:02 AM
The social media campaign by the company showcases the limitations of Ai when it comes to creating the perfect burger
exchange4media Staff Jan 20, 2023 3:05 PM
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
Nilanjana Basu Jan 4, 2023 8:37 AM
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Dipali Mahesh Nov 15, 2022 10:27 AM
CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM
Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like
Nilanjana Basu Oct 28, 2022 9:03 AM
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, believes that synthetic media seems closer than we expected
Niraj Ruparel Oct 28, 2022 8:03 AM
The fifth session of the e4m PR & Corp Comm Women Achievers Summit (3rd edition) delved into the various aspects of AI and the various ways its advent is shaping consumer experience
exchange4media Staff Oct 26, 2022 4:21 PM
GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences
exchange4media Staff Apr 7, 2022 11:52 AM
At e4m’s 'Maddies Awards 2021', Prasad, Founder & CEO of Bobble AI, spoke about the significance of keyboard inputs in user data collection
exchange4media Staff Nov 29, 2021 8:43 AM
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
Kanchan Srivastava Nov 23, 2021 6:29 PM
Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base
exchange4media Staff Jul 13, 2021 2:39 PM
