TATA Tea Chakra Gold launches initiative to supports tea shops in Tamil Nadu
#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers
In an attempt to ease financial situation of the Tea shop owners, TATA Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward to launch a campaign #OruTeaSollunga. With movement restrictions imposed to curb the pandemic situation, the once popular and crowded space of Hot Tea Shops see void and the owners see an uncertain future. The initiative is conceptualised with an aim to combat stressful times and raise interim funds for the selected Hot Tea Shops to build back this lively community.
The initiative spreads awareness on this genuine cause and calls for people to DONATE payment equivalent for A CUP OF TEA from the comfort of their homes, digitally. On its part, TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea to add to the contribution from patrons to select tea shops in Tamil Nadu*.
Speaking about the initiative, Puneet Das, Vice President - Marketing, Beverages India, TATA Consumer Products, said, “Tamil Nadu’s Tea Kadais are a favorite destination for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing times for the livelihoods of many in this sector. Tata tea Chakra Gold has been one of Tamil Nadu’s popular tea brands and apart from being enjoyed across many households, it has many hot tea shop customers as well. The initiative #OruTeaSollunga by the Tata Tea Chakra Gold, is aimed at giving the people of Tamil Nadu an opportunity to help the tea shop Anna in these difficult times. People can pay a nominal sum of Rs 10/-, (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as donation for the cause of these tea shop workers. As part of this initiative TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea, each cup worth Rs 10/-. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.
Tamil Nadu has been one of the most affected states in the country in terms of total Covid cases, as per the latest figures reported. Large sections of the population have been adversely impacted with the restrictions to contain the disease. This has hurt the economic activity across various sectors in the state, one such being the Hot Tea Shops that dot most streets across Tamil Nadu. With COVID-related restrictions impacting this sector, many tea shop workers are struggling for their livelihood.
With 3,739 number of cups sold in a single day, the initiative urges concerned individuals to come forward and help their loved Tea Kadai community. They can enter the UPI ID bharatpe.tea@icici into any payment app and donate payment for one cup of tea or as many as they like. The initiative went live on May 18, 2020 and will be in action till June 18, 2020.
The site https://oruteasollunga.bharatpe.com is gateway to more details.
The initiative is live on TATA Tea Chakra Gold website, and is being followed in compliance with the Covid-19 guidelines, as provided by the local administration.
