TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
beverages
Hindustan Coca-Cola Beverages’ film celebrates women in manufacturing sector
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
PepsiCo India likely to appoint George Kovoor as President: Report
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
Hindustan Coca-Cola Beverages names Himanshu Priyadarshi as Chief Public Affairs Officer
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Reliance to acquire 50% stake in Sosyo Hajoori Beverages
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
'Nestle may invest more in brands and equity ecosystem if inflation gets better in 2023'
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Universal Beverages Limited appoints MK Vasudev as COO
Vasudev joins Universal Beverages Limited from AB InBev India
Indian markets support sustainable food & drink products more than global markets: Survey
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
Tata Tea celebrates Holi by hosting party on metaverse
The brand will host the Holi party in the virtual world on March 18 & 19
PepsiCo India names George Kovoor as Senior Vice President-Beverages
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
Diageo India appoints Rajalakshmi Azariah as Head - Corporate & Brand Communications
Azariah was earlier associated with The Himalaya Drug Company as General Manager, Corporate Communications
Storia ad controversy: Did the brand cut it wrong in terms of strategy and execution?
Advertising experts weigh in on the spot that had to face ire from the Congress party
Can liquor brands sail through ASCI restrictions on surrogate ads?
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Healthy products segment will be major driver in alco-bev industry: Prabhtej Singh Bhatia
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season
Vimal Agro Products unveils first-ever TVC campaign for SWAD
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
Something's Brewing launches India's first e-shop for caffeine lovers
The platform features an array of domestic and international coffees, coffee machines, merchandise, accessories and more
Budweiser calls for creative pitch in India
It is also learnt that the agencies in question are required to have considerable global exposure
Tata Tea’s I-Day campaign highlights our regional expertise: Puneet Das
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Nature's Basket encourages customers to celebrate life
Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign
Jumboking launches 'Burger of India' campaign
In keeping with the brand's 'desi' identity, the new campaign explores what it means to be truly Indian
iDFresh Food makes 'Trust' the focus of new campaign
The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need
Weikfield unveils new brand identity
The brand marks the transition with a new logo, sonic identity and mass media campaign
Ronald McDonald urges everyone to keep the mask on
In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices
Mondelez India urges foodies to get creative with Oreo cookies
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
TATA Tea Chakra Gold launches initiative to supports tea shops in Tamil Nadu
#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers
Bonn Group launches immune-boosting herb & seed bread
The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic
Parle Agro supports ‘Vocal for Local’ through a series of online narratives
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun
Tata Global Beverages ropes in Sunil Alaric D’Souza as MD & CEO
Ajit Krishna Kumar has been appointed as the Chief Operating Officer