The 50AT: Virat Kohli’s century scores a win in the marketing playbook too

From Zomato and Swiggy to Netflix and Google, several brands took to their social media handle to congratulate the cricketer for the historic innings

e4m by e4m Staff
Published: Nov 16, 2023 9:05 AM  | 2 min read
kohli
  • e4m Twitter

Virat Kohli on Wednesday gave Indian cricket fans one of their most memorable matches of all time, hitting his 50th century to surpass Sachin Tendulkar as the international batter with the highest number of centuries in ODI cricket. The former captain of the Indian cricket team slammed his 50th ODI century against a helpless New Zealand bowling attack during the semi-final of the ICC World Cup played at Wankhede Stadium in Mumbai.

As the entire nation erupted in joy and celebrations, brands too couldn’t keep their calm and took to the social media to bow down to the outstanding show. ViratKohli #Goat is trending on social media. Here are some of the posts that we came across of brands celebrating Kohli’s swashbuckling innings:

Published On: Nov 16, 2023 9:05 AM