The 50AT: Virat Kohli’s century scores a win in the marketing playbook too
From Zomato and Swiggy to Netflix and Google, several brands took to their social media handle to congratulate the cricketer for the historic innings
Virat Kohli on Wednesday gave Indian cricket fans one of their most memorable matches of all time, hitting his 50th century to surpass Sachin Tendulkar as the international batter with the highest number of centuries in ODI cricket. The former captain of the Indian cricket team slammed his 50th ODI century against a helpless New Zealand bowling attack during the semi-final of the ICC World Cup played at Wankhede Stadium in Mumbai.
As the entire nation erupted in joy and celebrations, brands too couldn’t keep their calm and took to the social media to bow down to the outstanding show. ViratKohli #Goat is trending on social media. Here are some of the posts that we came across of brands celebrating Kohli’s swashbuckling innings:
congratulations king kohli for the century may your hunger for runs never stop ??#INDvsNZ https://t.co/9vtoylxR34
— Swiggy (@Swiggy) November 15, 2023
delivering happiness to 1.2 billion people! #ViratKohli? pic.twitter.com/9WueHzToUe
— zomato (@zomato) November 15, 2023
.@MumbaiCricAssoc, we need to find another place at the Wankhede ? #INDvNZ #ViratKohli? pic.twitter.com/of0hPAiJ6E
— PUMA Cricket (@pumacricket) November 15, 2023
There are a 100 reasons to smile today and all of them are #ViratKohli? ???#IndvsNZ pic.twitter.com/hclt4AaA4t
— Google India (@GoogleIndia) November 15, 2023
K(ings)
— KFC India (@KFC_India) November 15, 2023
F(iftieth)
C(entury)
Had to make the match perfect! ?
Drop a ? for the GOAT#INDvsNZ #GOAT #WorldCup2023
King broke the legend’s record tonight!
— McDonald's India (@mcdonaldsindia) November 15, 2023
If this isn’t a moment to #McDonaldsThisMatch, we don’t know what is#INDVSNZ
#ViratKohli? ? pic.twitter.com/xODPIndgDv
— Netflix India (@NetflixIndia) November 15, 2023
Even my watchlist has secret messages for @imVkohli✨ pic.twitter.com/n3Jl8OFBTk
— Netflix India (@NetflixIndia) November 15, 2023
Record Breaker. History Maker. The SUCCES50R. @imVkohli #INDvNZ #ViratKohli? pic.twitter.com/lM8wK0AQxE
— PUMA Cricket (@pumacricket) November 15, 2023
The only GOAT in ODIs.
— Thums Up (@ThumsUpOfficial) November 15, 2023
The King has done it again! Let's see this semis through & #CheerIndiaKeLiye with josh ?@ICC @cricketworldcup #CheerIndiaKeLiye #Polycab #ICC #ICCWorldCup2023 #CWC23 #ICCCricketWorldCup #OfficialPartner #Cricket #WorldCup #INDvsNZ pic.twitter.com/B9hfUVqvd6
— Polycab India Limited (@PolycabIndia) November 15, 2023
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