A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
WAVES 2025: How India is leveling up its gaming creator economy
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
How brands can maximise impact with the year’s most thrilling cricket lineup
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
As the Associate Gold Sponsor, Piramal Finance will utilize this platform to enhance brand awareness and engage with cricket enthusiasts
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
Disney Star this year onboarded 59 categories of advertisers and 90 brands
The five-match T20I series will be broadcast in four languages – English, Hindi, Tamil & Telugu
The film has been conceptualized by McCann
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
The announcement was made by CEO Prasar Bharati, Gaurav Dwivedi during an interaction with the media in New Delhi today
Unveils a new brand film celebrating India’s love for cricket and food
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
The ad is a part of Mountain Dew's 'Jakad Ke Pakad' campaign
The cricketer’s recent social media post has everyone talking about what he is up to next
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents
Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
Amul has joined as the Lead Arm sponsor of its men's national cricket team
The brand is associated with six teams this IPL
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
Number of advertisers for the first 31 matches crossed 65 this time. It was close to 45 during the last IPL
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
Disney Star records 15% growth in watch-time vs 2023 for live broadcast of the first 18 matches