Women's Day: DBS Bank India curates new episode for SPARKS with Sachin Tendulkar
The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises
In celebration of International Women's Day this year, DBS Bank India has come up with a new episode of its award-winning mini-series, SPARKS, featuring brand ambassador Sachin Tendulkar.
The series has been centered around the theme “Everyday Heroes for a Better World” and focuses on innovative social enterprises addressing key social and environmental issues. The episode traces the journey of Even Cargo, an Indian social enterprise, which is paving the way for women delivery personnel.
Shoma Narayanan, Executive Director - Group Strategic Marketing & Communications at DBS Bank India, said: “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’s value system, and we aim to drive meaningful change through SPARKS.”
“SPARKS celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even Cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode of SPARKS, and are committed to championing our shared vision of gender equality.”
Yogesh Kumar, Founder and CEO, Even Cargo said: “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labour market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organization’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”
