womens-day
Marketing expert Vishesh Sharma remembers his senior who taught him the ropes of journalism in the early days of his career
Vishesh Sharma Mar 18, 2024 9:22 AM
Adman Titus Upputuru writes about the sacrifices of his beloved sister, Usha Hephzibah Upputuru, who raised him and his brothers following their mother's untimely death
Titus Upputuru Mar 16, 2024 8:18 AM
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
As brands jostle to get women's attention, some stood out in terms of creativity, impact and sincerity this year
Guest Column: Aparna Garg, Head- Corporate Communications and Investor Relations, Indian Energy Exchange writes about the importance of investing in a female workforce
Aparna Garg Mar 8, 2024 4:05 PM
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
Sohini Ganguly Mar 8, 2024 1:24 PM
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal of women in rural markets
Tanzila Shaikh Mar 8, 2024 9:17 AM
The Women's Day campaign has been created by SBI's in-house creative team
e4m Staff Mar 4, 2024 11:26 AM
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
e4m Staff Feb 26, 2024 12:45 PM
This International Women's Day, brands shined the spotlight on pressing issues that women face today
exchange4media Staff Mar 8, 2023 9:02 AM
In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel
Mansi Sharma Mar 29, 2022 12:30 PM
As part of our Women’s Day series, we speak to Divya Reddy Shah, General Manager (L’Oréal Paris), L’Oréal India
exchange4media Staff Mar 25, 2022 4:36 PM
As part of the e4m Women’s Day series, we caught up with the Co-founder of Good Glamm Group and Founder of Baby Chakra. Naiyya Saggi shares with us her thoughts on a gender-equal tomorrow
exchange4media Staff Mar 24, 2022 8:27 AM
As part of the e4m Women’s Day special series, journalist-turned-entrepreneur Shaili Chopra shares her ideas on gender equality and related issues
exchange4media Staff Mar 23, 2022 2:01 PM
Misra, Director of Public Affairs, Truecaller India, shares her thoughts on gender equality & her advice for young women professionals
Mansi Sharma Mar 23, 2022 1:18 PM
Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more
Sonam Saini Mar 23, 2022 8:44 AM
In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more
Shantanu David Mar 21, 2022 8:49 AM
As part of the month-long e4m-Women’s Day series, we caught up with Preeti Reddy, Chairwoman - South Asia, Insights Division, Kantar. Read on
exchange4media Staff Mar 17, 2022 8:34 AM
Choubey, Director, Digital First Businesses, Google India, writes, "Stepping out of one's comfort zone and embracing change has such a positive impact in the long run"
Roma Dutta Choubey Mar 15, 2022 8:37 AM
Nidhi Gupta, Senior Product Manager, Search Ads, Google and Preeti Lobana, Vice President, gTech Customer Experience, share inspiring messages for women
Nidhi Gupta & Preeti Lobana Mar 14, 2022 8:38 AM
Deeksha Kaushal, Director, Financial Services and Banking Partnerships, Google Pay and Madhuri Duggirala, Vice President, gTech Customer Experience, share messages for women
Deeksha Kaushal & Madhuri Duggirala Mar 11, 2022 8:58 AM
Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more
Mansi Sharma Mar 11, 2022 8:46 AM
Guest Column: Rama Tadepalli, Co-Founder, Mintoak Innovations, writes on the need to celebrate the perspectives women bring to every aspect of the business
Rama Tadepalli Mar 10, 2022 11:56 AM
Chitra Sood, Product Operations & Strategy Principal, Google Cloud, writes on the power of networking and the transformational changes it brings
Chitra Sood Mar 10, 2022 8:55 AM
The event, involving female artists, had Colgate as the brand partner
exchange4media Staff Mar 9, 2022 6:54 PM
The campaign has been conceptualized and executed by Fulcro
exchange4media Staff Mar 9, 2022 3:13 PM
Social media users said Flipkart’s Women's Day message promoting kitchen appliances was sexist and reinforced stereotypes
exchange4media Staff Mar 9, 2022 11:46 AM
Sara will be part of campaign films and stills across digital platforms, created in collaboration with The Script Room
exchange4media Staff Mar 9, 2022 10:57 AM
Chanchal Bansal, Director, Google Digital Media Services, says, "It's harder to be authentic and it takes more conviction, but that is what makes you great!"
Chanchal Bansal Mar 9, 2022 8:42 AM
Under the campaign, which is a reader engagement initiative, the newspaper is inviting women to share real-life stories of grit and empowerment which will be collated and published
exchange4media Staff Mar 9, 2022 8:31 AM
On the occasion of International Women's Day 2022, we look at a few of the most pertinent reasons why women form a large part of the Public Relations industry
Shrabasti Mallik Mar 8, 2022 6:57 PM
Network commits to continue to empower women & protect environment
exchange4media Staff Mar 8, 2022 6:01 PM
The campaign is conceptualized and executed in-house by the team at Wiggles.in
exchange4media Staff Mar 8, 2022 5:30 PM
In a series of five films, leading women from different walks of life talk about things they do not know
exchange4media Staff Mar 8, 2022 5:28 PM
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms
exchange4media Staff Mar 8, 2022 5:27 PM
#ComplimentNotCompare is live across all social media channels of the company
exchange4media Staff Mar 8, 2022 4:25 PM
The brand will share encourage travellers to share stories of women-led businesses
exchange4media Staff Mar 8, 2022 4:14 PM
‘Clean’, ‘Crushed’ and ‘Adulting Season 3’ are some of the top shows
exchange4media Staff Mar 8, 2022 3:23 PM
The #BejhijhakBol campaign, featuring women from everyday life, reiterates the need to break gender stereotypes and promote free-spirited conversations among women
exchange4media Staff Mar 8, 2022 2:57 PM
Conceptualized around the theme of ‘Break The Bias’, the campaign has been launched on the sidelines of ICC Women’s Cricket World Cup 2022
exchange4media Staff Mar 8, 2022 2:56 PM
‘Clean’, ‘Crushed’ and ‘Adulting Season 3’ are some of the top shows
exchange4media Staff Mar 8, 2022 2:49 PM
The campaign is a tribute to women entrepreneurs who are an inspiration and motivation to be bold and take a chance in life
exchange4media Staff Mar 8, 2022 12:41 PM
Sapna Chadha, Vice President, Marketing, India & South East Asia, Google, writes, “The worst thing in the world is to let self-doubt be the thing that holds women back”
Sapna Chadha Mar 8, 2022 12:32 PM
Agarwal takes over from Himanshu Arya who is moving on to a higher role
exchange4media Staff Mar 8, 2022 12:10 PM
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries
exchange4media Staff Mar 8, 2022 11:46 AM
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy
exchange4media Staff Mar 8, 2022 11:13 AM
The #ImEnough film features three women redefining the concept of self-acceptance and reclaiming their power of self-love
exchange4media Staff Mar 8, 2022 10:15 AM
