IRS 2005 R1: Eng. top 10 publications register drop, HT & Outlook buck the trend
A look at the top ten English publications, as per Indian Readership Survey, 2005 R1, shows that most publications have seen loss in readership. Even as print giant Times of India is right on top of the list, players like Hindustan Times and Outlook have reasons to celebrate with the growth they have registered.
Times of India is the print king and a simple reason is the readership figure of 70,51,000 that it enjoys. Last IRS round however, this figure was 70,98,000, giving the daily a dip of 47,000. India Today takes the second slot. However, the publication drops by 1,49,000 recording a readership of 40,47,000 in comparison to the last IRS figure of 41,96,000. Hindustan Times, the only daily to register a growth in the English top ten players, takes the third slot. The daily now delivers a readership of 32,77,000 vis-à-vis the 31,54,000 it earlier claimed.
Hindu, Reader's Digest and General Knowledge Today occupy the fourth, fifth and sixth positions. All these publications have shown a drop in readership this round. Hindu has fallen from 27,43,000 to 26,69,000. Reader's Digest has gone down to 23,62,000 observing a fall by 54,000 in readership and General Knowledge Today goes down to 22,61,000 from 23,04,000.
Filmfare, which claims the seventh position, sees a substantial fall of 2,42,000 taking the readership to 22,17,000. Competition Success Review with a readership of 20,06,000 is the eighth most read publication. Outlook and Stardust take the ninth and 10th slots. Outlook grows by 36,000 making the readership figure a 12,58,000 and Stardust falls by 1,10,000 taking the magazine's readership down to 12,43,000 from 13,53,000.
