"Internet and radio go very well together; the Net is like a virtual recording studio"

The Internet can be an excellent way to combine a number of small radio stations into effectively larger stations, and one can simultaneously stream content from one location to another, says Dr. Arun Mehta, Chief Technical Officer, Net Radiophony India. There is a lot of space for radio as it is a "huge unexplored space in the Indian psyche", he says, adding that while television is in competition with other visual media, radio is not.

by exchange4media Staff
Published: Jan 20, 2005 8:05 AM | 1 min read

"Internet and radio go very well together; the Net is like a virtual recording studio"

The Internet can be an excellent way to combine a number of small radio stations into effectively larger stations, and one can simultaneously stream content from one location to another, says Dr. Arun Mehta, Chief Technical Officer, Net Radiophony India. There is a lot of space for radio as it is a "huge unexplored space in the Indian psyche", he says, adding that while television is in competition with other visual media, radio is not.

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Published On: Jan 20, 2005 8:05 AM

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