BARC Week 27: Surya TV reclaims 2nd position among Malayalam GECs after 4 weeks
Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.
Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by the Broadcast Audience Research Council of India (BARC).
SUN TV bagged the first position in the Top 10 channels across all genres. Star Maa climbed to the third position from the sixth position in the all genre category.
Kannada
In the Kannada GEC category, Colors Kannada emerged the leader with a viewership of 406 million impressions, followed by Zee Kannada with 312 million impressions. Udaya TV bagged the third spot with 218 million impressions and Udaya Movies bagged the fourth spot with 201 million impressions and Star Suvarna with 125 million impressions.
In the programme category, Colors Kannada continued its dominance by bagging all top five slots.
Malayalam
In the Malayalam GEC category, like the past few weeks, Asianet continued its domination with 295 million impressions. After four weeks, Surya TV returned to the second slot, followed by Flowers TV, Mazhavil Manorama and Asianet movies.
Asianet continued its domination in the Malayalam programme category with its prime time serials bagging the top five slots.
Tamil
Market leader in Tamil GEC, SUN TV, clinched the first slot yet again with 890 million impressions, followed by Star Vijay with 429 million impressions. Zee Tamil came in the third slot followed by KTV. Colors Tamil, which was at the fifth position last week, couldn’t find a slot in Week 27. Adithya TV came fifth in the Tamil GEC category.
In the programme category, SUN TV’s prime-time serials bagged the top 5 slots.
Telugu
In Week 27, Star Maa came first with 526 million impressions, followed by Zee Telugu with 465 million impressions. ETV Telugu bagged the third slot with 396 million impressions followed by Gemini TV with 358 million impressions. Gemini TV came in the fifth slot.
In the programme category, first three slots were bagged by Star Maa’s prime- time serials
SUN TV bagged the first position in the Top 10 channels across all genres. Star Maa climbed to the third position from the sixth position in the all genre category.
Kannada
In the Kannada GEC category, Colors Kannada emerged the leader with a viewership of 406 million impressions, followed by Zee Kannada with 312 million impressions. Udaya TV bagged the third spot with 218 million impressions and Udaya Movies bagged the fourth spot with 201 million impressions and Star Suvarna with 125 million impressions.
In the programme category, Colors Kannada continued its dominance by bagging all top five slots.
Malayalam
In the Malayalam GEC category, like the past few weeks, Asianet continued its domination with 295 million impressions. After four weeks, Surya TV returned to the second slot, followed by Flowers TV, Mazhavil Manorama and Asianet movies.
Asianet continued its domination in the Malayalam programme category with its prime time serials bagging the top five slots.
Tamil
Market leader in Tamil GEC, SUN TV, clinched the first slot yet again with 890 million impressions, followed by Star Vijay with 429 million impressions. Zee Tamil came in the third slot followed by KTV. Colors Tamil, which was at the fifth position last week, couldn’t find a slot in Week 27. Adithya TV came fifth in the Tamil GEC category.
In the programme category, SUN TV’s prime-time serials bagged the top 5 slots.
Telugu
In Week 27, Star Maa came first with 526 million impressions, followed by Zee Telugu with 465 million impressions. ETV Telugu bagged the third slot with 396 million impressions followed by Gemini TV with 358 million impressions. Gemini TV came in the fifth slot.
In the programme category, first three slots were bagged by Star Maa’s prime- time serials
