Nielsen launches new digital content audience measurement solution in India

DCR data will enable media publishers and agencies to understand digital content consumption and engagement

by exchange4media Staff
Published: May 22, 2023 3:58 PM | 1 min read

Nielsen has launched a Digital Content Ratings Solution (DCR) in India for independent, digital audience content measurement.

DCR is a currency-grade solution to the industry’s growing need for quality online audience measurement in a privacy-focused digital world.

DCR data will enable media publishers and agencies to understand digital content consumption and engagement at a daily level on media publisher properties across multiple mediums, such as websites and apps, mobile devices, computers, and tablets. On top of daily data delivery, data will also be available at the weekly and monthly levels.

Nielsen Asia President (Commercial), Arnaud Frade: “We’ve never been more committed to meeting the needs of this ever-changing industry. Our unique technologies, assets, and data science expertise put Nielsen ahead when it comes to digital measurement.”

Nielsen Media India Lead (Commercial), Vishal Kamath added: “We’re focused on the future of media with a tech-forward mindset, and our Digital Content Ratings solution is yet another example of our industry-leading platforms. Whether you’re a large or a small site, need data daily, weekly, or monthly, we’ve got you covered.”

The DCR in India will be powered by Nielsen’s Identity System, which will use the same big data as Digital Ad Ratings in the market. The Nielsen Identity System powers DAR measurement in more than 30 markets globally.

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, YouTube & Google News

Follow our WhatsApp channel

Published On: May 22, 2023 3:58 PM

Tags Digital content Nielsen audience measurement solution