Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Former CEO David Kenny will now be Executive Chairman
The analysis, for March 2023, encompassed 32 Hindi TV news brands available on respective mobile applications, YouTube channels and websites
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
Jha stepped down as the Managing Director of Nielsen India in April
The campaign has been co-created by Ogilvy India
Jha was with the company for over 13 years
David Kenny, CEO & Chairman of Nielsen, was speaking to Rahul Kanwal, News Director, India Today, and Aaj Tak, India Today Group at the World Economic Forum in Davos
Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the prospects of 5G in the Indian market
Mann will report to Abhinav Maheshwari, Vice President, Marketing Effectiveness, APAC
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
The recent study, commissioned by Disney Star, presented some valuable insights into whether dubbed or original TV ads are more effective, and why
The report has also revealed a digital dominance in how dollars are being spent
Demographic data from multiple data providers is expected to power up the Nielsen Identity System
The Nielsen Board voted unanimously to support the acquisition proposal, following a comprehensive review of the proposal
The system will be available in 15 markets, including India
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India
Macauley joins the company from Nielsen
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms
As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam
Independence Day event records 4.6 billion viewing minutes
As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels
As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience
Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer and industry insights
The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels
As per 10th edition of the BARC India - Nielsen report, in week 26 the total TV viewership for H1 2020 is 9% higher than the previous year
As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week
As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes
As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%
The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%
As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16
Industry bigwigs say news channels will sustain the surge in viewership for the next few quarters with consistency in quality content being the key
The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span
As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15
According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15
As per the fourth edition of the BARC-Nielsen report, 72% of advertisers have continued to remain active in the COVID-19 period
TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban
As per the report, the total TV consumption increased by 38% at all India level in week 14
Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low
Taboola's 'Moments of Next' report in partnership with Nielsen also reveals that 4x more people trust advertisements on news sites compared to ads on social media websites
As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP
As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes