Sun TV enters Hindi GEC space, buys slot on DD FreeDish
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
by
Published: Feb 23, 2024 1:50 PM | 1 min read
Follow Us
The recent DD FreeDish auction for the MPEG-2 slot has witnessed two new entrants in the Hindi GEC category.
Sun TV bought the slot in bucket A+, which comprises Hindi GECs, for the channel at Rs 21 crore.
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore.
The reserve price for General Entertainment Channels (GEC) - Hindi or Urdu - in Bucket A+ was fixed at Rs 15 crore. The pubcaster has earned Rs 213 crore from the Bucket A+.
The DD FreeDish auction began on February 19, 2024. The slots are being allotted for one year, starting April 1, 2024, to March 31, 2025.
Read more news about Television Media, Digital Media, Advertising India, Marketing News, PR and Corporate Communication News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Google News
