Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers
The 5-6 member task force is likely to have representations from general entertainment (GEC), news, sports and other genres, e4m has learnt
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy, advertisers’ response and more
The channel will go on air on April 1, 2023
11 channels bag slots in Hindi GEC and movie categories
As part of the campaign, the channel acknowledged the work done by its competitors
Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers
The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'
The channel marked the day with over twenty environment-related stories and news, and launched educative and interactive platforms for the viewers to participate
The channel is targeted towards engaging with the HSM audiences
Under the leadership of Vibhu Agarwal, Atrangii will be helmed by Nivedita Basu
The new channel expands Shemaroo’s presence in the broadcast business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana
Industry watchers say that the pullout of channels like Star Utsav, Zee Anmol, Colors Rishtey and Sony Pal will also benefit news channels in the form of more slots being allotted to Bucket C
As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year
The channel will air the mega stage event held for the relaunch of the musical reality show on January 2, 2022
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels
TRAI has also said that it will not allow the additional burden to fall on the consumers
The channel goes on air on October 17
The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years
Consumers may eventually have to fork out more money for popular channels; experts think this could push some TV households to shift completely to the OTT side
The broadcaster is also planning to launch 16 new channels between December and January
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Nandini Singh, Channel GM & Business Head, Star Pravah, explains why brands should invest in Maharashtra separately at e4m Upfront: Festival Edition
Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost
In a conversation with exchange4media, Bhalwankar, the business head of Sony Marathi speaks about the channel's three-year journey and the way forward
The names of the contestants have also been announced
The channel is all set to broadcast shows like ‘Evaru Meelo Koteeswarulu’ and ‘Master Chef India’ in Telugu
Malayalam GEC Channel is all set to broadcast fiction and high octane non-fiction shows from August 23rd onwards
This Sunday's episode guarantees added entertainment as the actress Janani Iyer will grace the show as a special guest
The show, about a passionate girl who goes on to become an entrepreneur, will air daily at 7.30 pm starting from 23rd August on the channel
The channel telecasts Suryaputra Karna, Hridaya Geethe, Aruna Raaga , Aahat and Crime Patrol from August 16
The new avatar of Big Ganga brings the viewers an exciting line-up of original Bhojpuri content
The show will premiere on 23rd August and will air Monday to Saturday at 7:30 PM only on Zee Telugu and Zee Telugu HD
Samant will be responsible for driving the company's marketing and communications strategies
The channel is also launching 7 new shows
The shows 30 Zilla 30 Reporter and 9 PM Prime have been announced