Viacom18 is set to merge its OTT platform Voot with JioCinema to stream IPL, say media reports. The combined entity will reportedly also go for a rebranding ahead of the tournament.
The network, which streamed the FIFA World Cup Qatar 2022, acquired the digital rights for the tournament at Rs 20,500 crore. While JioCinema was originally launched under the Jio Platform, it was approved for merger by the Competition Commission of India with Viacom on September 2022.
While Viacom's flagship OTT platform Voot streams the network's TV shows, JioCinemas works as an aggregator for content across broadcasters. The former under Voot Select is paid and the latter is a free service.