Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms
Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more
India's top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown
Gaurav Rakshit, COO, Viacom18 Digital Venture, said that while the show's format will remain similar to that of TV, Bigg Boss OTT will bring in a new level of innovation
Disney+ Hotstar, Voot, SonyLIV and ZEE5 have lined up an extensive original content line-up in 2021 to grow their user base and increase time spent by building stickiness
Industry experts see this as a great strategic step that will help the broadcaster increase the reach of the show and drive subscription revenues for the OTT platform
Ramalingam Subramanian, Head of Marketing at CoinDCX, discusses the future of cryptocurrencies with Voot's Chanpreet Arora at e4m’s eTechManch conference
Highlighting the stories of women from different walks of life, residing in Indonesia, Malaysia, India, Pakistan, and Taiwan, the series will stream from 11th June, 2021, on Voot
The need for platforms to self-classify content based on age and the fact that OTT platforms don't have any control over news content has prompted them to remove live news
Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform
Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year