Zee Cinema’s Independence Day Premiere of ‘Kesari’ gets 15.6 million impressions
The impressions count is as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural category
Zee Cinema’s World Television Premiere of ‘Kesari’ on August 15 has set a new benchmark across the Hindi movies cluster. The war drama has garnered 15.6 million impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the top 3 rated movies of the year.
Zee Cinema’s Independence Day premieres in the past have been Parmanu: The Story of Pokhran, Dangal, Baaghi and Holiday.
This continues Zee Cinema’s yearly trend of high ranking during Independence Day with blockbuster movies.
