Zee prunes its Tech & Innovation Centre by 50%

ZEE Entertainment Enterprises Ltd. (ZEE) has announced that it has implemented strategic steps to streamline and overhaul its Technology & Innovation Centre (TIC). Actioned by its MD & CEO, Punit Goenka, the steps are in line with his approach to optimize the resources and arrive at a cost-effective structure to drive continued growth for the Company.

Basis the guidance received from the Board during the recently conducted Monthly Management Mentorship (3M) Program, the MD & CEO has pruned the TIC’s structure by approximately 50% and streamlined its scope of work. Going forward, the TIC will maintain a sharper focus on enhancing the overall Content Creation, Distribution and Monetization process for the Company by utilizing technology led tools to gain deeper insights into consumer preferences, the company said.

Speaking on this decision, Punit Goenka, MD & CEO, ZEE said, “We are laserfocused towards creating exceptional content that is rich and engaging for our viewers. We have a huge responsibility on our hands to live up to the expectations of billions of viewers across the globe and we will continue to win their hearts. To achieve this, we need the blend of a creative approach, detailed consumer insights and futuristic technology solutions. The core and streamlined team at TIC will now only focus on enabling and empowering us in this process of content creation, distribution and monetization.”

The Company recently announced the strategic realignment of its Revenue vertical, that is now being directly driven by the MD & CEO.

The key changes actioned at the TIC are in line with this macro-level strategic approach, with an objective to arrive at a cost-effective structure that is competent and productive enough, to deliver the same level of output towards the Company’s growth, stated a press release.