Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it will be something else. In the last four to five years, there has been a steady growth in outdoor spends by clients across categories, observes Abhijit Sen Gupta, CEO, OAP India.
Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it will be something else. In the last four to five years, there has been a steady growth in outdoor spends by clients across categories, observes Abhijit Sen Gupta, CEO, OAP India.
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