‘The Outdoor industry is evolving by the day’
Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it will be something else. In the last four to five years, there has been a steady growth in outdoor spends by clients across categories, observes Abhijit Sen Gupta, CEO, OAP India.
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Published: Apr 11, 2005 7:10 AM | 1 min read
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Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it will be something else. In the last four to five years, there has been a steady growth in outdoor spends by clients across categories, observes Abhijit Sen Gupta, CEO, OAP India.
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