While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
The civic body has received 38 representations over the draft policy so far
BMC’s draft policy refers to Railways at many places
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
State Minister Uday Samant informed the legislative assembly on Monday
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
CIDCO has reportedly issued notices to errant ad agencies in light of the billboard collapse incident in Ghatkopar on May 13
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again
The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited
Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
We are immensely grateful to our amazing team, loyal clients, and valued customers who made this possible, says CEO Haresh Nayak
At the e4m NEONS OOH Conference, Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, delivered a valedictory address about the future of OOH
At e4m NEONS OOH Conference, industry leaders discussed the future of out-of-home advertising
At e4m NEONS OOH conference, experts spoke on ‘need for optimized OOH advertising for an efficient brand building’
Experts to deliberate on the evolving OOH ecosystem, the challenges & opportunities and road ahead on May 17
Industry heads to come together under one roof and share insights on the evolving OOH ecosystem, the challenges & opportunity and road ahead
The campaign has been planned for the company's home turn in New Delhi/NCR area for a period of two months
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
As part of the campaign, billboards have been put up across prime locations of Mumbai
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
The ‘Festival of Change’ is a pan India campaign
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
The display sites are named ‘Digital Alley’ and ‘Digital Square’
Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers
Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
In his last assignment, Bahl was the National Head at Laqshya Media Group
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today
The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu
He has stepped down from his role as CEO & MD after completing more than 6 years with the organisation
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium