e4m OOH Conference 2023: Industry leaders to deliberate on the growth of OOH

e4m-OOH Conference is back with its 4th edition this year. The event will be held in May 2023 in Mumbai where industry leaders and experts will share insights on a wide range of topics under the theme ‘OOH Fast Forward’. e4m OOH Conference is a great opportunity for out-of-home (OOH) professionals to engage, learn, network, and collaborate.

The summit explores how brands engage with today’s vivid range of consumers amid the changing times and gives an opportunity to directly communicate with industry experts, marketers, innovators, and others involved in the OOH advertising industries.

At the summit, industry heads will indulge in how the OOH industry and brands are bouncing back after the most difficult times. They will talk about challenges, opportunities and the road ahead.

The conference will be graced by esteemed speakers like Sam Balsara, Chairman, Madison World who will deliver the opening address on the topic ‘OOH Fast Forward’. Ajay Mehta, Founder & MD, Interactive Television & MD, Kinetic India, will share insights on the topic ‘Out-of-Home Advertising: The Big Comeback’ while Noomi Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, will deliver the valedictory address on the topic ‘OOH Fast Forward>>> What Lies in the Future’.

Know our speakers:

Sam Balsara

Sam has around 45 years of experience in marketing, advertising and media. Before setting up Madison in 1988, he spent 16 years working across companies like Sarabhai’s, Cadbury, Contract and Mudra. He is also the recipient of the AAAI Lifetime Achievement Award.

Ajay Mehta

Ajay Mehta is the Founder and Managing Director of Interactive Television. Interactive is India's leading entertainment marketing company and is the largest player in screen advertising of cinemas in the country. He founded Interactive in his early twenties and the company has grown from humble beginnings to offices in 6 cities. GroupM, the media company of WPP, acquired a controlling stake in Interactive in 2008 and completed the acquisition recently.

Interactive's clients include some of India's biggest and best marketing companies such as Google, Loreal, Netflix, Aditya Birla Group, Pepsi, Vivo Mobile and some of the most prominent startups in the country like Flipkart, Myntra, Make My Trip, Pepper Fry etc. Mehta is also the Managing Director of the OOH Business of GroupM.

Noomi Mehta

Numazar D Mehta, the Chairman of Selvel One Group, brings with him more than 40 years of experience in the advertising business. He is a Chartered Accountant (CA) by mistake! His dynamic approach & passion for innovation has helped the Group dominate Outdoor Advertising. He has pioneered many firsts in the Indian outdoor advertising industry and personally negotiated the first private equity placement in an outdoor advertising company in India. This was Citibank’s investment in the equity of the company. He is the Vice President of WOO, the World Out of Home Organization.

The e4m OOH Conference will bring together seasoned experts who will share their insights on evolving out-of-home advertising strategies, growth of OOH ecosystem and more. Apart from the astute leaders mentioned above, the event will also have global speakers at the event including Laetitia Lim, CEO, Quividi and Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau).

The summit draws 200+ business leaders including brands, agencies, media companies, ad tech, research, and more.

To know more about e4m NEONS OOH Conference & Awards 2023, click here: https://e4mevents.com/ooh-awards-2022/