exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

The 5^th edition of exchange4media’s OOH Conference and NEONS Awards, which honour the best work in outdoor advertising, is coming closer. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards.

In all, 370 entries were received in 21 categories. These were whittled down to 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations between DDB Mudra (20), Milestone Brandcom (19) and Kinetic Worldwide (18). Madison (15) and Posterscope (10) were others that saw good representation in the final list. Vodafone with 6 nominations and Otis Elevators with 5 nominations lead from the client side.

These entries were then adjudged by a jury comprising of Y S Guleria, VP (Marketing & Sales) of Honda Two Wheelers, Amar Thomas, Head (Marketing) at BlackBerry India, Nitin Bahl, Country Marketing Manager of Motorola India, Avinash Pandey, COO of ABP News, Pushkar Jain, head (Brand Marketing) of Tata Teleservices, Manu Seth, Head Marketing of HTC South Asia, Gaurav Suri, Head Marketing of UTI Asset Management Company and Rajesh Kumar, CMO- Indian Subcontinent, SAP. The jury was headed by Sanjay Behl, CEO of Raymond.

“OOH medium registered a strong double digit growth last year on back of significant investments on transit media and political spending. With increased innovation fuelled by digital platforms, continuing emergence of regional brands and rapidly evolving objective measurement metrics, OOH will be a potent and effective medium for brands across consumer segments and market reach spectrum,” said Behl.

The complete shortlist of nominees can be viewed here: