"India still has a way to go before a common OOH currency"

The sheer diversity of India’s geographical spread & dynamics of the industry make it extremely difficult to have one, says Mediascope Publicitas’ Robin Carruthers

e4m by exchange4media Staff
Published: Jun 13, 2013 9:12 AM  | 1 min read
"India still has a way to go before a common OOH currency"
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The sheer diversity of India’s geographical spread & dynamics of the industry make it extremely difficult to have one, says Mediascope Publicitas’ Robin Carruthers More

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Published On: Jun 13, 2013 9:12 AM