Innovation is not the only way to stand out in outdoor medium

The objective of including the medium should be clear and then use of innovation at the right focus area should follow in the broad plan, says Mandeep Malhotra, President, DDB MudraMax

e4m by exchange4media Staff
Published: May 19, 2012 7:10 PM  | 1 min read
Innovation is not the only way to stand out in outdoor medium
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The objective of including the medium should be clear and then use of innovation at the right focus area should follow in the broad plan, says Mandeep Malhotra, President, DDB MudraMax More

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Published On: May 19, 2012 7:10 PM