"Innovation will sustain the outdoor medium for a long time"

The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle

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"Innovation will sustain the outdoor medium for a long time"

The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra’s Sanjeev Goyle More

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Tags: e4m