‘Key challenge for any technological advancement is its adaptability and adoptability’
“The industry is evolving fast and so are the OOH media options and technologies. Technological advancements have also been used for measuring the media effectiveness and consumer-centric innovations. The key challenge for any technological advancement is its adaptability and adoptability, apart from the cost implications,” says Sunder Hemrajani, Managing Director, Times Innovative Media Ltd.
“The industry is evolving fast and so are the OOH media options and technologies. Technological advancements have also been used for measuring the media effectiveness and consumer-centric innovations. The key challenge for any technological advancement is its adaptability and adoptability, apart from the cost implications,” says Sunder Hemrajani, Managing Director, Times Innovative Media Ltd. more...
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