“The industry is evolving fast and so are the OOH media options and technologies. Technological advancements have also been used for measuring the media effectiveness and consumer-centric innovations. The key challenge for any technological advancement is its adaptability and adoptability, apart from the cost implications,” says Sunder Hemrajani, Managing Director, Times Innovative Media Ltd.
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Published:
Oct 16, 2009 8:28 AM
1 min read
“The industry is evolving fast and so are the OOH media options and technologies. Technological advancements have also been used for measuring the media effectiveness and consumer-centric innovations. The key challenge for any technological advancement is its adaptability and adoptability, apart from the cost implications,” says Sunder Hemrajani, Managing Director, Times Innovative Media Ltd. more...
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