Laqshya Media Group executes OOH campaign for The Roadster Life Co.
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
Laqshya Media Group has executed the OOH campaign for The Roadster Life Co., a fashion and lifestyle brand available on Myntra.
The campaign ‘Trends with Benefits’ featured brand ambassadors, stand-up comedian Zakir Khan and actor Jacqueline Fernandez.
A massive 60ft x 30ft billboard featured a custom mega cutout of Jacqueline Fernandez.
“We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand's attention and drove significant sales growth,” said Amarjeet Hudda, COO of Laqshya Media Limited.
